{"id":5393,"date":"2018-04-13T12:20:50","date_gmt":"2018-04-13T10:20:50","guid":{"rendered":"http:\/\/www.tunedcity.net\/?page_id=5393"},"modified":"2018-05-10T18:52:16","modified_gmt":"2018-05-10T16:52:16","slug":"archaeology-as-cultural-identity-branding-greekness","status":"publish","type":"page","link":"https:\/\/www.tunedcity.net\/?page_id=5393","title":{"rendered":"Archaeology as Cultural Identity: Branding Greekness."},"content":{"rendered":"<p>Keynote by <a href=\"http:\/\/www.tunedcity.net\/?page_id=5176\"> Prof. Dimitris Plantzos<\/a> (GR) \u2013 Archaeologist (National and Kapodistrian University of Athens)<br \/>\nlocation: Ekklesiasterion <a href=\"https:\/\/www.google.com\/maps\/d\/u\/0\/viewer?mid=1LAF9ur4veHi3hF0L_66sPiB7bNFhrTvK&#038;ll=37.17564569999997%2C21.92110690000004&#038;z=19\" rel=\"noopener\" target=\"_blank\">map >>><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5577\" src=\"http:\/\/www.tunedcity.net\/wp-content\/uploads\/2018\/04\/tunedcity_struktur_06_blau.png\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.tunedcity.net\/wp-content\/uploads\/2018\/04\/tunedcity_struktur_06_blau.png 800w, https:\/\/www.tunedcity.net\/wp-content\/uploads\/2018\/04\/tunedcity_struktur_06_blau-300x225.png 300w, https:\/\/www.tunedcity.net\/wp-content\/uploads\/2018\/04\/tunedcity_struktur_06_blau-768x576.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Contemporary Greece is often imagined, by friends and foes alike, as the revival of classical Hellas or as the land where ancient glories may be re-lived. The by now standard assortment of classically themed brand names \u2013 from democracy and the theater to the \u2018Greek nose\u2019, \u2018heroic nudity\u2019 and the highly romanticised notions of \u2018Greek love\u2019 \u2013 are evoked, time and again, to frame modern Greece as the cradle of Western culture, or, often enough, as one of its gravest disappointments.<br \/>\nColonised by the rampant imagination of Western elites since the Renaissance, Greek antiquity was promoted as some sort of a highly coveted European modernity, until the modern Greeks themselves decided, some time in the 19th century, to claim classical heritage as their own. Branding Greekness as an archaeological exercise has had its fine moments, to be sure: one needs only to think of Sophia Loren or Melina Merkouri playing na\u00efve, free-spirited Greek girls in love with American archaeologists in highly acclaimed movies of the 1950s and 60s. Yet, these same stereotypes may often be seen to backfire \u2013 as in the case of more recent examples, where Greek antiquity has been used to castigate modern Greece as a \u2018failed state\u2019. Is there still room in this late modern world of ours for branding Greekness as an archaeology of sorts?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keynote by Prof. Dimitris Plantzos (GR) \u2013 Archaeologist (National and Kapodistrian University of Athens) location: Ekklesiasterion map >>> Contemporary Greece is often imagined, by friends and foes alike, as the revival of classical Hellas or as the land where ancient glories may be re-lived. The by now standard assortment of classically themed brand names \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5376,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[8],"tags":[14],"class_list":["post-5393","page","type-page","status-publish","hentry","category-messene_talk","tag-p02m"],"_links":{"self":[{"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=\/wp\/v2\/pages\/5393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5393"}],"version-history":[{"count":6,"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=\/wp\/v2\/pages\/5393\/revisions"}],"predecessor-version":[{"id":5765,"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=\/wp\/v2\/pages\/5393\/revisions\/5765"}],"up":[{"embeddable":true,"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=\/wp\/v2\/pages\/5376"}],"wp:attachment":[{"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tunedcity.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}